A promotional occasion organized by a neighborhood tv station, specifically Fox 2 Information, provides viewers the chance to submit pictures, typically portraits or snapshots, for consideration in a contest. The chosen winner or winners obtain a branded espresso mug, usually displaying the station’s brand or associated imagery. That is usually applied to spice up viewers engagement and model visibility.
The strategic worth of such promotions lies in fostering a way of group and loyalty amongst viewers. By incentivizing participation, the station can enhance viewership and social media interplay, resulting in broader attain and a stronger model id. Traditionally, native information retailers have used contests and giveaways to keep up relevance and reference to their viewers. This explicit kind of occasion leverages the recognition of merchandise as a tangible illustration of assist.