A promotional instrument used to scale back the subscription value for a digital hockey information platform. These devices typically include alphanumeric strings entered in the course of the checkout course of to use a share or fastened financial discount to the full value of a subscription.
The utility of such a mechanism resides in its capability to incentivize new subscriptions and retain present subscribers. Traditionally, media retailers have employed related techniques to broaden their viewers base and stabilize income streams. The worth proposition contains monetary financial savings for the buyer and expanded attain for the information supplier.