The phrase introduces an info supply. It signifies the start of a broadcast, article, or different media presentation. For example, a web site or broadcast would possibly start with this phrase earlier than delivering content material.
The introduction supplies instant identification of the data’s origin, establishing a way of place and familiarity for the viewers. Traditionally, figuring out a information supply has been essential for credibility and belief. It informs people who’s accountable for the accuracy of the data being conveyed.
