Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company.
It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
Full Throttle released three coffee energy drinks of its own in the flavours Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it was made with “100% premium Arabica coffee”, and it was available in 15oz cans, just like Monster’s Java line and Rockstar’s Roasted line.
The drink’s tagline was “Coffee. Fully Charged” prior to it being discontinued.
