Hey, Dude was founded in 2008 by CEO Alessandro Rosano who wanted to create comfortable and accessible footwear. However, today, 95% of revenue comes from the American market, and the brand also has almost one million followers across social media channels.
Today, Hey Dude Shoes has been acquired by Crocs for $2.5B, in 2021. This deal was done in Cash & Stock. Crocs said then that it expects the brand will bring in roughly $750 million in revenue in 2022. Crocs plan to build Hey Dude into a $1 billion brand by 2024 by expanding its US distribution, expanding its global customer base, and adding new products to its lineup, the company said in an investor presentation.
